Data Availability:
Limited
Puracy Natural Shampoo (2019 formulation)
WHERE TO BUY
Ingredient concerns
See how this product scores for common concerns.
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LOWCancer
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HIGHAllergies & Immunotoxicity
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LOWDevelopmental and Reproductive Toxicity
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MODERATEUse Restrictions
Ingredient scores
Ingredients are scored based on their formulation and concentration in this product. Click on an ingredient for more information.
WATER
Data Availability: Robust
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SODIUM LAUROAMPHOACETATE
Data Availability: Limited
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COCAMIDOPROPYL HYDROXYSULTAINE
Data Availability: Limited
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SODIUM METHYL COCOYL TAURATE
Data Availability: Limited
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MYRISTYL GLUCOSIDE
Data Availability: Limited
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BETAINE
Data Availability: Limited
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SODIUM COCOYL GLYCINATE
Data Availability: Limited
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CITRIC ACID
Data Availability: Good
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SODIUM BENZOATE
Data Availability: Fair
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GLUCONOLACTONE
Data Availability: Limited
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POTASSIUM SORBATE
Data Availability: Limited
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GLYCERIN
Data Availability: Fair
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TETRASODIUM IMINODISUCCINATE
Data Availability: Limited
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HEDERA HELIX (IVY) EXTRACT
Data Availability: Limited
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QUILLAJA SAPONARIA (SOAPBARK) BARK EXTRACT
Data Availability: Fair
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JUGLANS NIGRA (BLACK WALNUT) LEAF EXTRACT
Data Availability: Limited
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CHAMOMILLA RECUTITA (MATRICARIA) EXTRACT
Data Availability: Limited
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PANAX GINSENG (GINSENG) ROOT EXTRACT
Data Availability: Fair
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ALOE BARBADENSIS (ALOE VERA) LEAF JUICE
Data Availability: Good
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COCO-GLUCOSIDE
Data Availability: Fair
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GLYCERYL OLEATE
Data Availability: Fair
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COCO-CAPRYLATE/ CAPRATE
Data Availability: Limited
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SEA SALT
Data Availability: Robust
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EUCALYPTUS GLOBULUS (EUCALYPTUS) LEAF OIL
Data Availability: Fair
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MENTHA PIPERITA (PEPPERMINT) OIL
Data Availability: Fair
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SQUALENE OIL
Data Availability: Limited
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TOCOPHEROL
Data Availability: Fair
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Ingredients from packaging:
Purified Water, Sodium Lauroamphoacetate (Coconut-Based Cleanser), Cocamidopropyl Hydroxysultaine (Coconut-Based Cleanser), Sodium Methyl Cocoyl Taurate (Coconut-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Betaine (Beet Sugar) Extract, Coco Glycinate (Coconut-Based Cleanser), Citric Acid (Plant-Based Preservative), Sodium Benzoate (Food-Grade Preservative), Gluconolactone (Natural Preservative), Potassium Sorbate (Natural Preservative), Vegetable Glycerin (Plant-Based Skin Softener), Tetrasodium Iminodisuccinate (Plant-Derived Water Softener), Hedera Helix (Ivy) Extract, Quillaja Saponaria (Soapbark) Extract, Juglans Nigra (Black Walnut Leaf) Leaf Extract, Chamomilla Recutita (Matricaria) Extract, Panax Ginseng (Ginseng) Root Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice,Coco-Glucoside (Coconut-Based Cleanser),Glyceryl Oleate (Plant-Derived Skin Softener), Coco-Caprylate (Coconut-Based Cleanser), Bergamot Essential Oil, Himalayan Pink Sea Salt, Eucalyptus Essential Oil, Peppermint Essential Oil, Squalene (Olive Oil-Based Hair Conditioner), Tocopherol (Vitamin E)
Directions from packaging:
For best results, use for at least two weeks. Rinse hair, apply shampoo to hands and work lather into your hair. Rinse thoroughly. To unlock the pump: Screw pump tightly onto bottle; Hold ribbed and smooth collars with one hand; Turn spout counterclockwise with your other hand to unlock.
Product's animal testing policies
Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.
Leaping Bunny

Products bearing the Leaping Bunny mark are certified cruelty-free under the Humane Household Products Standard, managed in the U.S. and Canada by the Coalition for Consumer Information on Cosmetics, a coalition of eight national animal protection groups. Participating companies must open their processes to independent audits throughout the supply chain.
LEARN MORE ON LEAPINGBUNNY.ORGPETA Cruelty-free Companies

Companies that join the "Caring Consumer" program of People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, attest that "neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations or finished products, and that they pledge not to do so in the future."
LEARN MORE ON PETA.ORGUnderstanding scores
Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.
Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.
HOW WE DETERMINE SCORES
Hazard score
The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG Verified® mark means a product meets EWG’s strictest criteria for transparency and health.
Data availability
The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature.